About Us – Parks Project

Every Collection Supports a Project in our National Parks

About Us


We are on an adventure with a purpose. Our mission is to creatively connect people with parks. Whether it’s supporting bear conservation in Denali or trail restorations in Muir Woods, we make quality goods with purpose to fund and promote projects that restore our nations parks. We are advocates of the outdoors and work with 22 park conservancies to identify projects and priorities that need immediate attention. 



Your purchases matter. Parks Project makes apparel and accessories that connect consumers with conservancies. Living by the mantra, Healthy Parks make Healthy People, we generate funding, create advocacy, and engage the next generation to pitch in to volunteer.  An overview of our projects:

As we grow, so will our list of parks, scope of projects, and overall impact.  We’ve just gotten started and over the past year alone we’ve contributed hundreds of volunteer hours and influenced how hundreds of thousands of people look at their relationship with the outdoors. This is just the beginning - we have a ten-year goal of funding 100 projects and generating 100,000 volunteer hours while reinvigorating passion for our parks.  See the complete list of projects HERE!


A few years ago we signed up to volunteer in the parks, figuring a little hard work in one of our favorite places with some like-minded folks would be a good way to spend a day.  When we arrived, the only other people there were a few spirited and hard working older folks.  And it was the same when we returned the next time, and the next, until we thought, “Oh dang, has our generation forgotten about the parks?  With all the time we spend chasing the newest thing or #hashtag, have we forgotten about the treasures we already own?”   During our time volunteering with park staff, we learned about all the unique projects that needed funding, advocacy and support. Out of that need and our love for the parks, Parks Project was born.



Park Champions are awesome people out there using their career, media, creativity, awesomeness or #radparks sensibility to champion, or support, our parks. And we cant do this alone, recruiting #parkchamps! 


   CO FOUNDER: Keith Eshelman is a family guy who thinks our generation can impact the way we all look at our parks for the next generation. He finds time on the weekends to get out and do trail days, living the "leave it better than you found it" mantra. Connecting relationships with park groups and always learning more about how Parks Project can drive impact.
















   CO FOUNDER: Aside from being an incredible DJ and music man, Sevag Kazanci is a true craftsman and a creator of objects (like axes), accessories, and apparel. When you buy a Parks Project item, just think his intense attention to detail has gone into making these quality goods. Made in America, with pride, by this awesome dude.











   CREATIVE: Kevin Circosta is a designer who supplies lotsa designs for the Parks Project. He is the most reliable dude who comes out for trail days in the LA area but also is a dope musician and a dad to two incredible boys.


   BLOGGERS: Jon Gaffney and Gale Straub used to live on the road traveling North America's Parks in a camper Sprinter van. Follow along on Instagram.




   CREATIVE: Eric Pieper is a graphic designer, an outdoorsman, and a southern gentleman. He can break down designs to a surgical precision, does it with a genuine passion, and is responsible for a lot of the creative direction for Parks Project.





   MEDIAMAN: Ryan Maxey is a videographer, humanitarian, OG down to earth good friend and a man that everyone should meet at some point in their life, I promise you will become better because of it. From living in an awesome communal house to driving a veggie oil bus, we love hearing what he is up to




   CREATIVE: With a rich history in graffiti and street art, it’s ironic Gabriel Lactman presently teaches Leave No Trace principles as a leader of the Sierra Club’s Angeles chapter. Between rock climbing and peak-bagging, he sustains a career as a professional artist and designer. 






Becoming emotionally and physically invested in our nations parks is the most effective way to implement park conservation.  We energize citizens to take ownership of our public lands. That is the pure purpose of our business and what inspired us to create a collection of outfitter influenced apparel and accessories. And we encourage folks to engage in volunteering for the betterment of the parks. To learn more click here ->

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