Director of E-Commerce

Job Title: Head of E-Commerce

Status: Exempt

Date: Ideal Start Date Jan. 2022

Together, we can leave it better than we found it. Parks Project takes the concept of giving back to nature and applies a dash of environmental social enterprise. As a for profit business, we use the sale of an array of apparel and accessories to connect consumers with park conservancies. Each product purchased contributes directly to one of over 40 different conservancies across the USA, providing vital funding for the ongoing care of National Parks.

The Head of E-Commerce will set the vision and lead the execution for Parks Project website that will deliver a memorable and best-in-class customer experience that drives significant and sustainable business growth. This individual will collaborate with cross-functional partners to deliver on P&L targets by managing across key metrics through merchandise planning, site merchandising, site experience, traffic, and web analytics. This data-driven, consumer obsessed, creative team player must be able to assess and initiate opportunities for growth and lead cross functional teams to manage the implementation, test results, and iterate in a dynamic market.

  • Responsible for the Parks Project E-Commerce P&L through understanding key performance indicators ensuring the business meets targets by pulling the appropriate levers to drive sales and find cost efficiencies. Collaborate with key stakeholders to define/lead revenue projections.
  • Coach, develop and empathetically lead a team by leaving each member better than he/she found them.
  • Responsible for creating and consistently evolving a memorable and consumer focused UX and UI in a digital environment that is constantly evolving.
  • Drive for a mobile first and mobile optimized UX to maintain relevance with an increasingly young consumer base.
  • Drive creative execution on the website by ensuring all needed assets are briefed and provided to keep PP at the forefront of relevance and cool.
  • Define and lead the E-Commerce roadmap through strategic thinking and collaboration by translating overall business strategy and customer goals into actionable . Partner to define the omni-channel strategy to serve customers across all touch points and drive customer acquisition.
  • Ensure tight process and communication coordination across functions to deliver a cohesive customer experience that balances customer desires and company goals.
  • Prioritize initiatives, measure results, iterate when necessary, and support business cases.
  • Optimize attribution in an omni channel environment.
  • Oversee product investments, optimizing inventories, pricing strategies, markdowns, as well as analytics and forecasting.
  • Drive margin goals, maintain total discount rate and maximize product profitability.
  • Develop and implement annual, seasonal, and “drops” strategies which include onsite presentation of planned assortment to convey brand story and values.
  • Manage the Online Product Lifecycle so that product items are sold through on average by the target of 12-15 weeks. Coordinate skus with production, assign launch dates, monitor inventory levels, organize product pages, create and maintain a brand-positive product promise.
  • Develop productive and collaborative internal working relationships with internal supporting teams and external brand partners to optimize outcomes for Community
  • Oversee Performance Marketing to drive qualified traffic to the website and ensure relevant and compelling onsite experience through consistent Site Merchandising.
  • Drive retention via email, SMS, VIP programs, word of mouth, and other means to slowly decrease dependence of E-Commerce channel on paid customer acquisition. (Brand Marketing dependent)
  • Manage timeline, inbound inventory launches , commerce schedule, early and/or later deliveries, go live process.
  • Direct Customer Service team and managed the peaks and valleys of workflow to ensure all inquiries are handled in a timely manner with the right brand tone.
  • Collaborate with Brand Marketing team on campaign development to drive sales and provide fresh stories to engage customers.
  • Minimum of 5+ years of B2C E-Commerce leadership experience for website(s) that ship goods managing with performance-based goals.
  • Strong taste level.
  • Strong intuition and gut when making decisions.
  • Excellent leadership and people development and coaching skills.
  • P&L management, financial forecasting, and merchandising skills are a must.
  • Excellent project management skills, leading, influencing, and driving cross-functional teams.
  • Strong analytical skills with knowledge of site metrics. Experience with Google Analytics, Shopify, Omniture, Coremetrics or another web analytics tool.
  • Knowledge of E-Commerce technology platforms, plug-ins and applications.
  • Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate high impact initiatives.
  • Ability to work effectively in a matrix environment.
  • Excellent Excel skills and ability to develop and present decks to all company stakeholders.
  • Minimum Education: Bachelor’s Degree.

The Head of E-Commerce will be a passionate and creative leader who is relentlessly customer-focused and able to influence internal and external factors to meet KPI’s and ensure success. Critical to this role is the ability to build relationships at all levels and to bring positive change. Also critical is a data-driven individual who is not afraid to adjust strategies based on the efficacy of their impact. However the need to balance data with gut is also paramount. The right leader is collaborative, strategic, influential and capable of making tough decisions. They will proactively measure progress, have a focus on continual learning, and hold themselves and their team accountable for results.

  • Superb leadership and influencing skills
  • Strong taste level and creative sense.
  • Intellectual curiosity.
  • Ability and courage to prioritize and say no.
  • Sharp business judgment, ability to see "big picture" and to prioritize.
  • Comfortable making data-driven decision.
  • Comfortable with speaking engagements, ability to speak on behalf of the brand.
  • Innovative and inventive, informed on trending brand campaigns.
  • Deep engagement and passion in the digital space.
  • Passionate about customers and enjoys leading customer-focused change in complex environments.
  • A proven track record collaborating across matrixed, collaborative organizations and navigating complexity to drive results.
  • Strong teamwork and the ability to lead with vision.
  • An analytical and strategic approach with track record of turning ideas into successful action.
  • Experience building and leading high-performing teams.
  • Solution orientated and problem-solver mindset.
  • Executive presence, superb communication skills, including strong oral and presentation skills with the ability to communicate and interact at all levels.
  • Ability to manage change and ambiguity with an action-orientation/drive—must thrive in a dynamic environment.
  • Strong execution skills, focus on delivering results.
  • Create development plans that unlock each team mates potential.
  • Coaching & Development.
  • Progressive
  • Inclusive
  • Intentional
  • Passionate about parklands
  • Competitive salary
  • Unlimited PTO
  • Stipend for national park trips
  • Exceptional health care plans
  • Annual team trips to national parks
  • Discounts on awesome Parks Project gear

Project Manager - Creative

Job Title: Project Manager - Creative

Status: Exempt

Date: January 2022

Together, we can leave it better than we found it. Parks Project takes the concept of giving back to nature and applies a dash of environmental, social enterprise. As a for-profit business, we use the sale of an array of apparel and accessories to connect consumers with park conservancies. Each product purchased contributes directly to one of over 40 different conservancies across the USA, providing vital funding for the ongoing care of our Parklands.

The Project Manager is responsible for producing, managing, and tracking designated workstreams across brand creative. The Project Manager is highly organized, and efficient; a true specialist in creative logistics and asset management who balances the tactical needs of execution with strong communication skills. This is a highly pivotal role supporting the brand marketing team that will work with core teams, freelance creatives, and peers of Parks Project to ensure communication is delivered consistently.

  • Provide project leadership through the development, implementation, and operationalization of creative projects
  • Responsible for digital asset management, including asset upload, organization, distribution of content asset library
  • Manage creative projects relating to content creation, brand campaigns, photoshoots, and point of sale for online and wholesale channels
  • Drive the brand forward with an eye for creative talent and the ability to source freelance partners as needed within marketing projects, including photography and art
  • Partner with external studios for photoshoots while ensuring consistency and timeline is aligned as needed for product launches
  • Effectively communicate, contribute and collaborate with internal and external teams
  • Keep projects and campaigns on schedule and within scope and budget, work toward high efficiencies, and aim for seamless execution
  • Ability to set expectations from the beginning of the project and when issues arise to find solutions without compromising quality, team morale, or budget
  • Demonstrate a self-starter mentality motivated to contribute to a group of highly collaborative marketers
  • As a marketing team member, support marketing events, social media, PR, and the Parks Project volunteer alliance community with a creative perspective, ideas, and insights
  • Play a supporting role in the playbook planning process from seasonal kick-off to execution and develop lookback reports quarterly
  • Must be driven and passionate about the brand and the Parks Project purpose-driven mission
  • 3+ years Project Management experience
  • 3+ years experience in an indirect people management role
  • A seasoned and ability to problem solve through project challenges
  • The temperament of a leader: flexible, resilient, empathetic, and assertive
  • Experience managing budgets and delivering on initiatives
  • Experience working with creative partners, freelancers, or agencies
  • Experience owning a project roadmap, timeline and managing workflow across multiple teams with clear communication
  • Excellent organization and project management skills
  • Strong written and verbal communication skills
  • Agency experience is a plus
  • Avid photographer or at the forefront of product photography process and innovation
  • Understanding of production process and seasonal photoshoot planning
  • Ability to source 3rd party content – negotiate deals, communicate creative assets needs and deadlines
  • Asset trafficking, including managing schedules, prioritizing, and regular communication
  • Accountable and collaborative in a fast-paced, start-up environment
  • Outdoor enthusiast and/or park lover - a plus!
  • Progressive
  • Inclusive
  • Intentional
  • Respectful
  • Responsible
  • Passionate about parklands
  • Competitive salary
  • Unlimited PTO
  • Stipend for national park trips
  • Exceptional health care plans
  • Annual team trips to national parks
  • Discounts on awesome Parks Project gear

Please submit your resume to for consideration.


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