Director of E-Commerce

Job Title: Head of E-Commerce

Status: Exempt

Date: Ideal Start Date Jan. 2022

Together, we can leave it better than we found it. Parks Project takes the concept of giving back to nature and applies a dash of environmental social enterprise. As a for profit business, we use the sale of an array of apparel and accessories to connect consumers with park conservancies. Each product purchased contributes directly to one of over 40 different conservancies across the USA, providing vital funding for the ongoing care of National Parks.

The Head of E-Commerce will set the vision and lead the execution for Parks Project website that will deliver a memorable and best-in-class customer experience that drives significant and sustainable business growth. This individual will collaborate with cross-functional partners to deliver on P&L targets by managing across key metrics through merchandise planning, site merchandising, site experience, traffic, and web analytics. This data-driven, consumer obsessed, creative team player must be able to assess and initiate opportunities for growth and lead cross functional teams to manage the implementation, test results, and iterate in a dynamic market.

  • Responsible for the Parks Project E-Commerce P&L through understanding key performance indicators ensuring the business meets targets by pulling the appropriate levers to drive sales and find cost efficiencies. Collaborate with key stakeholders to define/lead revenue projections.
  • Coach, develop and empathetically lead a team by leaving each member better than he/she found them.
  • Responsible for creating and consistently evolving a memorable and consumer focused UX and UI in a digital environment that is constantly evolving.
  • Drive for a mobile first and mobile optimized UX to maintain relevance with an increasingly young consumer base.
  • Drive creative execution on the website by ensuring all needed assets are briefed and provided to keep PP at the forefront of relevance and cool.
  • Define and lead the E-Commerce roadmap through strategic thinking and collaboration by translating overall business strategy and customer goals into actionable . Partner to define the omni-channel strategy to serve customers across all touch points and drive customer acquisition.
  • Ensure tight process and communication coordination across functions to deliver a cohesive customer experience that balances customer desires and company goals.
  • Prioritize initiatives, measure results, iterate when necessary, and support business cases.
  • Optimize attribution in an omni channel environment.
  • Oversee product investments, optimizing inventories, pricing strategies, markdowns, as well as analytics and forecasting.
  • Drive margin goals, maintain total discount rate and maximize product profitability.
  • Develop and implement annual, seasonal, and “drops” strategies which include onsite presentation of planned assortment to convey brand story and values.
  • Manage the Online Product Lifecycle so that product items are sold through on average by the target of 12-15 weeks. Coordinate skus with production, assign launch dates, monitor inventory levels, organize product pages, create and maintain a brand-positive product promise.
  • Develop productive and collaborative internal working relationships with internal supporting teams and external brand partners to optimize outcomes for Community
  • Oversee Performance Marketing to drive qualified traffic to the website and ensure relevant and compelling onsite experience through consistent Site Merchandising.
  • Drive retention via email, SMS, VIP programs, word of mouth, and other means to slowly decrease dependence of E-Commerce channel on paid customer acquisition. (Brand Marketing dependent)
  • Manage timeline, inbound inventory launches , commerce schedule, early and/or later deliveries, go live process.
  • Direct Customer Service team and managed the peaks and valleys of workflow to ensure all inquiries are handled in a timely manner with the right brand tone.
  • Collaborate with Brand Marketing team on campaign development to drive sales and provide fresh stories to engage customers.
  • Minimum of 5+ years of B2C E-Commerce leadership experience for website(s) that ship goods managing with performance-based goals.
  • Strong taste level.
  • Strong intuition and gut when making decisions.
  • Excellent leadership and people development and coaching skills.
  • P&L management, financial forecasting, and merchandising skills are a must.
  • Excellent project management skills, leading, influencing, and driving cross-functional teams.
  • Strong analytical skills with knowledge of site metrics. Experience with Google Analytics, Shopify, Omniture, Coremetrics or another web analytics tool.
  • Knowledge of E-Commerce technology platforms, plug-ins and applications.
  • Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate high impact initiatives.
  • Ability to work effectively in a matrix environment.
  • Excellent Excel skills and ability to develop and present decks to all company stakeholders.
  • Minimum Education: Bachelor’s Degree.

The Head of E-Commerce will be a passionate and creative leader who is relentlessly customer-focused and able to influence internal and external factors to meet KPI’s and ensure success. Critical to this role is the ability to build relationships at all levels and to bring positive change. Also critical is a data-driven individual who is not afraid to adjust strategies based on the efficacy of their impact. However the need to balance data with gut is also paramount. The right leader is collaborative, strategic, influential and capable of making tough decisions. They will proactively measure progress, have a focus on continual learning, and hold themselves and their team accountable for results.

  • Superb leadership and influencing skills
  • Strong taste level and creative sense.
  • Intellectual curiosity.
  • Ability and courage to prioritize and say no.
  • Sharp business judgment, ability to see "big picture" and to prioritize.
  • Comfortable making data-driven decision.
  • Comfortable with speaking engagements, ability to speak on behalf of the brand.
  • Innovative and inventive, informed on trending brand campaigns.
  • Deep engagement and passion in the digital space.
  • Passionate about customers and enjoys leading customer-focused change in complex environments.
  • A proven track record collaborating across matrixed, collaborative organizations and navigating complexity to drive results.
  • Strong teamwork and the ability to lead with vision.
  • An analytical and strategic approach with track record of turning ideas into successful action.
  • Experience building and leading high-performing teams.
  • Solution orientated and problem-solver mindset.
  • Executive presence, superb communication skills, including strong oral and presentation skills with the ability to communicate and interact at all levels.
  • Ability to manage change and ambiguity with an action-orientation/drive—must thrive in a dynamic environment.
  • Strong execution skills, focus on delivering results.
  • Create development plans that unlock each team mates potential.
  • Coaching & Development.
  • Progressive
  • Inclusive
  • Intentional
  • Passionate about parklands

Director of Brand Marketing

Job Title: Director of Brand Marketing

Status: Exempt

Date: Ideal Start Date July 2021

Together, We Can Make a Difference: Parks Project takes the concept of giving back to nature and applies a dash of environmental social enterprise. As a for profit business, we use the sale of an array of apparel and accessories to connect consumers with park conservancies. Each product purchased contributes directly to one of over 40 different conservancies across the USA, providing vital funding for the ongoing care of National Parks.

We are looking for a passionate and strategic leader to define and build the future of the Parks Project Brand in collaboration with an expert team of colleagues and a network of highly invested stakeholders. The Parks Project Community is thriving today as an effective hub for park supporters and the go-to destination for online park products and all cool things related to parklands. The Director of Brand Marketing will lead the charge to grow and evolve it in a way that delights and serves our customers and optimizes Community benefits in the context of our overall customer-focused ecosystem. This is a rare and exciting opportunity for a passionate, experienced Brand leader to make a big impact on both the business and the “give back” as well as influencing a large and highly engaged customer base.

  • Develop, produce and direct all Parks Project brand campaigns, product launches and partnerships to align best-in-class content and storytelling with strong commercial plans.
  • Drive all brand planning, seasonal campaigns and oversee a year-round Marketing programming calendar
  • Lead creative team and oversee the development of all creative assets to ensure brand positioning is relevant to the customer and consistent with long term strategy, vision and mission of the company
  • Be the key holder for omni channel communications, and most importantly drive brand, product and partnership campaigns with ecom team across all digital touchpoints
  • Direct social media team, develop and implement a comprehensive social media strategy, including projects and metrics.
  • Oversee all Public Relations activity and outward communications, set objectives for the PR team and monitor team members’ performance
  • Direct Retail Marketing manager and overarching brand programs for key accounts like Nordstrom, Madewell, Urban group, REI and other specialty stores as well
  • Clearly articulate our leadership position and create a clear narrative regarding the purpose of our brand and how our metrics demonstrate the related impact
  • Make strategies come to life as much on the ground as in the digital space in order to have maximum impact omni channel
  • Report back to leadership with a clear data-minded approach: Quantitative KPIs as well as qualitative
  • Lead a lean team of direct reports, agencies, and ambassadors to personally drive key brand elements and execute against long term company strategy
  • Engage proactively with key stakeholders and ambassador networks that run related initiatives to ensure strategy alignment and that connections are optimized among customer-facing channels
  • Collaborate with the product team to build relevant product stories and campaigns and to ensure go to market campaigns are authentic, powerful and relevant to our community
  • Be a passionate and articulate champion to represent the mission and impact of Parks Project online community both internally and externally, including product & authentic brand storytelling to customers and prospective customers
  • Develop productive and collaborative internal working relationships with internal supporting teams and external brand partners to optimize outcomes for Community
  • Plan and administer the organization’s Brand Marketing Operations budget, make clear planning, budgeting and technology decisions based on goals
  • Manage operations of marketing team, KPI’s, and function with high effectiveness—track and ensure delivery of programs while insuring they are within budget using internal tools like integrated GTM, calendars, playbooks etc...
  • Proactively define then track metrics and report on progress in line with organizational deadlines and to reinforce impact and alignment in ongoing communications with key stakeholders and partnering teams
  • 10+ years of experience in marketing customer-focused, strategic leadership role
  • 5+ years people management experience
  • Demonstrated success leading mature enterprise brand campaigns and customer communities effectively to increase members, engagement and impact in high growth, fast-paced environment
  • Proven track record working effectively with powerful brands
  • Familiarity with mission driven brands, and has an understanding of the outdoor industry and/or parklands landscape
  • Excellent written, oral, and interpersonal skills across multiple audiences and methods
  • Demonstrated success in building, leading and mentoring teams
  • Successful track-record leading functional operations including budget planning, management and forecasting as well as delivering and reporting against KPIs
  • Travel will vary, approximately 15-25%

The Director of Brand Marketing will be a passionate leader who is relentlessly customer-focused and able to influence internal and external factors to ensure the Community is optimized to best serve our customers as part of a broader customer-focused ecosystem. Critical to this role is the ability to build relationships at all levels and to bring positive change. Also critical is a data-driven individual who is not afraid to adjust strategies based on the efficacy of their impact. The right leader is collaborative, strategic, influential and capable of making tough decisions. They will proactively measure progress, have a focus on continual learning, and hold themselves and their team accountable for results.

  • Superb leadership and influencing skills
  • Sharp business judgment, ability to see "big picture" and to prioritize
  • Comfortable making data-driven decision
  • Comfortable with speaking engagements, ability to speak on behalf of the brand
  • Innovative and inventive, informed on trending brand campaigns
  • Deep engagement and passion in the digital space
  • Passionate about customers and enjoys leading customer-focused change in complex environments
  • A proven track record collaborating across matrixed, collaborative organizations and navigating complexity to drive results
  • Strong teamwork, diplomacy and the ability to lead with vision
  • An analytical and strategic approach with track record of turning ideas into successful action
  • Experience building and leading high-performing teams
  • Solution orientated and problem-solver mindset
  • Executive presence, strong verbal and written communication
  • Ability to manage change and ambiguity with an action-orientation/drive - must thrive in a dynamic environment
  • High energy, strong work ethic, disciplined execution skills, focus on delivering results
  • Coaching & Development – creates individualized training plans that stimulate teammates to perform at their best
  • Progressive
  • Inclusive
  • Intentional
  • Passionate about parklands

Marketing Intern

Job Title: Marketing Intern

Status: Exempt

Date: Ideal Start Sept. 2021

Hours + Compensation: $15/hour, 15-20 hours/week

Together, We Can Make a Difference: Parks Project takes the concept of giving back to nature and applies a dash of environmental social enterprise. As a for-profit business, we use the sale of an array of apparel and accessories to connect consumers with park conservancies. Each product purchased contributes directly to one of over 40 different conservancies across the USA, providing vital funding for the ongoing care of National Parks. In the end, our main goal is to leave it better than we found it.

The Big Picture: Parks Project is seeking a driven marketing intern to support and learn from the communications and creative teams and help play a part in our brand campaigns. The ideal intern will possess strong knowledge of the digital media landscape, including various social media platforms, as well as design and copywriting skills. The successful intern will be responsible for contributing to planning for social media and blog content, assisting in monitoring and posting on social networking platforms, and designing original assets for those platforms.

  • Assist the communications and creative teams to develop and execute social media campaigns, product launches, contests, and content for the blog
  • Assist with content creation for the master content calendar on a weekly basis
  • Work closely with social media coordinator to design content for social media platforms
  • Stay on top of news and culturally relevant moments where new audiences can be engaged
  • Source photography and develop designs to create engaging social media content
  • Source content and ideas for the blog
  • Assist in the growth of the Parks Project community and brand by interacting with users according to our brand voice and tone
  • Assist in responding to social media messages and inquiries in a timely manner as you learn about the brand
  • Identify key influencers and seed product
  • The ideal intern will be creative, eager to learn, and a self starter
  • Working toward a bachelor’s degree in Marketing, Design, or related field
  • Excellent oral and written communication skills, must have experience with design
  • In depth working knowledge of Facebook, Twitter, Instagram, YouTube, Pinterest, and TikTok
  • In depth knowledge of Photoshop (graphic design experience a plus)
  • Passion for the outdoors a plus!
  • Progressive
  • Inclusive
  • Intentional
  • Respectful
  • Responsible
  • Passionate about parklands

Please submit your resume to info@parksproject.us for consideration.



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