Director of Brand Marketing

Job Title: Director of Brand Marketing

Status: Exempt

Date: Ideal Start Date July 2021

Together, We Can Make a Difference: Parks Project takes the concept of giving back to nature and applies a dash of environmental social enterprise. As a for profit business, we use the sale of an array of apparel and accessories to connect consumers with park conservancies. Each product purchased contributes directly to one of over 40 different conservancies across the USA, providing vital funding for the ongoing care of National Parks.

We are looking for a passionate and strategic leader to define and build the future of the Parks Project Brand in collaboration with an expert team of colleagues and a network of highly invested stakeholders. The Parks Project Community is thriving today as an effective hub for park supporters and the go-to destination for online park products and all cool things related to parklands. The Director of Brand Marketing will lead the charge to grow and evolve it in a way that delights and serves our customers and optimizes Community benefits in the context of our overall customer-focused ecosystem. This is a rare and exciting opportunity for a passionate, experienced Brand leader to make a big impact on both the business and the “give back” as well as influencing a large and highly engaged customer base.

  • Develop, produce and direct all Parks Project brand campaigns, product launches and partnerships to align best-in-class content and storytelling with strong commercial plans.
  • Drive all brand planning, seasonal campaigns and oversee a year-round Marketing programming calendar
  • Lead creative team and oversee the development of all creative assets to ensure brand positioning is relevant to the customer and consistent with long term strategy, vision and mission of the company
  • Be the key holder for omni channel communications, and most importantly drive brand, product and partnership campaigns with ecom team across all digital touchpoints
  • Direct social media team, develop and implement a comprehensive social media strategy, including projects and metrics.
  • Oversee all Public Relations activity and outward communications, set objectives for the PR team and monitor team members’ performance
  • Direct Retail Marketing manager and overarching brand programs for key accounts like Nordstrom, Madewell, Urban group, REI and other specialty stores as well
  • Clearly articulate our leadership position and create a clear narrative regarding the purpose of our brand and how our metrics demonstrate the related impact
  • Make strategies come to life as much on the ground as in the digital space in order to have maximum impact omni channel
  • Report back to leadership with a clear data-minded approach: Quantitative KPIs as well as qualitative
  • Lead a lean team of direct reports, agencies, and ambassadors to personally drive key brand elements and execute against long term company strategy
  • Engage proactively with key stakeholders and ambassador networks that run related initiatives to ensure strategy alignment and that connections are optimized among customer-facing channels
  • Collaborate with the product team to build relevant product stories and campaigns and to ensure go to market campaigns are authentic, powerful and relevant to our community
  • Be a passionate and articulate champion to represent the mission and impact of Parks Project online community both internally and externally, including product & authentic brand storytelling to customers and prospective customers
  • Develop productive and collaborative internal working relationships with internal supporting teams and external brand partners to optimize outcomes for Community
  • Plan and administer the organization’s Brand Marketing Operations budget, make clear planning, budgeting and technology decisions based on goals
  • Manage operations of marketing team, KPI’s, and function with high effectiveness—track and ensure delivery of programs while insuring they are within budget using internal tools like integrated GTM, calendars, playbooks etc...
  • Proactively define then track metrics and report on progress in line with organizational deadlines and to reinforce impact and alignment in ongoing communications with key stakeholders and partnering teams
  • 10+ years of experience in marketing customer-focused, strategic leadership role
  • 5+ years people management experience
  • Demonstrated success leading mature enterprise brand campaigns and customer communities effectively to increase members, engagement and impact in high growth, fast-paced environment
  • Proven track record working effectively with powerful brands
  • Familiarity with mission driven brands, and has an understanding of the outdoor industry and/or parklands landscape
  • Excellent written, oral, and interpersonal skills across multiple audiences and methods
  • Demonstrated success in building, leading and mentoring teams
  • Successful track-record leading functional operations including budget planning, management and forecasting as well as delivering and reporting against KPIs
  • Travel will vary, approximately 15-25%

The Director of Brand Marketing will be a passionate leader who is relentlessly customer-focused and able to influence internal and external factors to ensure the Community is optimized to best serve our customers as part of a broader customer-focused ecosystem. Critical to this role is the ability to build relationships at all levels and to bring positive change. Also critical is a data-driven individual who is not afraid to adjust strategies based on the efficacy of their impact. The right leader is collaborative, strategic, influential and capable of making tough decisions. They will proactively measure progress, have a focus on continual learning, and hold themselves and their team accountable for results.

  • Superb leadership and influencing skills
  • Sharp business judgment, ability to see "big picture" and to prioritize
  • Comfortable making data-driven decision
  • Comfortable with speaking engagements, ability to speak on behalf of the brand
  • Innovative and inventive, informed on trending brand campaigns
  • Deep engagement and passion in the digital space
  • Passionate about customers and enjoys leading customer-focused change in complex environments
  • A proven track record collaborating across matrixed, collaborative organizations and navigating complexity to drive results
  • Strong teamwork, diplomacy and the ability to lead with vision
  • An analytical and strategic approach with track record of turning ideas into successful action
  • Experience building and leading high-performing teams
  • Solution orientated and problem-solver mindset
  • Executive presence, strong verbal and written communication
  • Ability to manage change and ambiguity with an action-orientation/drive - must thrive in a dynamic environment
  • High energy, strong work ethic, disciplined execution skills, focus on delivering results
  • Coaching & Development – creates individualized training plans that stimulate teammates to perform at their best
  • Progressive
  • Inclusive
  • Intentional
  • Passionate about parklands

eCommerce Intern

Job Title: eCommerce Intern

Status: Exempt

Date: Ideal Start Date Late August 2021

Together, We Can Make a Difference: Parks Project takes the concept of giving back to nature and applies a dash of environmental social enterprise. As a for-profit business, we use the sale of an array of apparel and accessories to connect consumers with park conservancies. Each product purchased contributes directly to one of over 40 different conservancies across the USA, providing vital funding for the ongoing care of National Parks. In the end, our main goal is to leave it better than we found it.

The Big Picture: This internship is a tactical role within the eCommerce department—including all activities that support seamless operational execution, eCommerce best practices, and UX/UI enhancement to drive conversions and revenue. This role is a great stepping stone in eCommerce as it sits at the intersection of commerce, web operations, and growth marketing while touching on some aspects of creative and design.

This position will provide a holistic understanding of the eCommerce business and how UX/UI are directly linked to revenue and vice versa. This role will also be a great training ground for interpersonal communication skills, influencing skills, and learning how to work within a multidisciplinary cross-functional team.

DO:

  • Input final/approved product descriptions in Apparel Magic and/or Shopify
  • Add final/approved Standard Price, MSRP, and Shopify Price of products in Apparel Magic
  • Check the correct inventory variants are selected in Apparel Magic
  • Check the correct giveback information is applied in Apparel Magic
  • Sync finished product styles from Apparel Magic to Shopify
  • Check that finished product styles are correctly synced from Apparel Magic to Shopify
  • Input final/approved product images in Shopify
  • Add alternative text to product images in Shopify
  • Add sizing tags of product variants to new products in Shopify
  • Add final/approved SEO titles and descriptions to products in Shopify
  • Peruse website for products that require updated giveback information
  • Add updated giveback information to product descriptions of necessary products in Shopify
  • Peruse website for OOS items weekly
  • Present list of OOS items for Core eCommerce team to appropriately update/merchandise
  • Support updating new website implementations (Ex: Park Finder, Holiday Sprint, etc.)
  • Peruse all webpages (excluding collections) for inconsistencies on both desktop and mobile
  • Present webpage findings to the Core eCommerce team to appropriately update
  • Peruse all blog posts for inconsistencies, including: fonts, padding, images, grammar, spelling, etc.
  • Present blog post findings to the Core eCommerce team to appropriately update
  • Check Shopify analytics for top performing products 2x a week
  • Update Go-To-Market “Product Availability” sheet with best selling products 2x a week

SHADOW:

  • Shadow how to correctly merchandise website in Shopify
  • Shadow how to create discounts in Shopify
  • Shadow how to create gift cards in Shopify
  • Shadow how to create all product tagging for new products in Shopify
  • Shadow how to create new collections and update current collections in Shopify
  • Shadow how to make homepage, collection, and product updates during theme switching in Shopify
  • Shadow how to create size charts in Shopify
  • Shadow how to create collection filters in Shopify
  • Shadow how to create in-grid banners in Shopify
  • Shadow how to create introductory text for collections using Sections Anywhere
  • Shadow how to create one-off landing pages using Sections Anywhere
  • Shadow how to create blog posts using Sections Anywhere
  • Shadow email design creative process using Photoshop
  • Shadow email execution process using Klaviyo
  • Shadow how to update GTM calendar weekly for social, email, and product
  • Shadow team meetings, structure, and organization as it relates to weekly synchronization and output
  • Familiar with eCommerce, digital marketing, and Shopify platform
  • Operational mindset and problem solver
  • Strong business acumen and general curiosity about the business
  • A passion for eCommerce
  • Rigorous operational excellence
  • Intellectual curiosity
  • Driven to win
  • Strong interpersonal communications
  • Willingness to listen, learn, and grow
  • Optimistic outlook
  • Stoked to be a team-player
  • Love for the outdoors
  • Innate passion to give back to our national parks
  • Demonstrate a high degree of professionalism in communication, attitude, and teamwork
  • Demonstrate a high level of quality work, attendance, and appearance
  • Adhere to all company policies, procedures, and safety regulations
  • Adhere to local, state, and federal laws
  • Perform other duties assigned by manager related to your position/department
  • Progressive
  • Inclusive
  • Intentional
  • Respectful
  • Responsible
  • Passionate about parklands
  • Gain a clear understanding of eCommerce intricacies—from the operations to the design
  • Gain a strong understanding of cross-functional dynamics and the importance of communication skills and influencing skills
  • Gain a basic understanding of the business dynamics that influence the decision making in UX/UI
  • Acquire a clear and basic knowledge of Parks Project brand positioning, USP, and how the eCommerce customer experience brings it to life
  • Sharpen all technical knowledge
  • Gain a basic understanding of the decision making process to yield results

Please submit your resume to info@parksproject.us for consideration.



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